Installs
iwi’s SuperFun Town On Facebook Goes From 1000 To 1M Users In A Month
THE SOCIAL TIMES — It seems the audience on Facebook can’t get enough of city building games. The latest addition to the plethora of town building games comes from iwi. The concept? To let players build the town of their dreams. Built on a 2.5D engine, SuperFun Town offers a lot of what we have seen in the past but with enticing new additions. The game is currently at 1.1 million users and seeing solid growth. Players are initially given a piece of estate with a farm house and 4 fields they can harvest and collect from...
Updated Facebook Stats Show Five Quiz Applications With 42 Million Users
INSIDE FACEBOOK — Earlier this morning, we noted that Facebook has made some significant changes in public statistics reporting for applications on its platform. While these changes appear to have mainly affected stats, rather than the way the apps work, they have nonetheless revealed some interesting, previously unknown facts about the platform. For example, the top five quiz-creator apps, a long time popular category that sustains several companies, are actually massive, holding 42 million monthly active users between themselves (non-deduplicated, of course -- one user could be using all of them, and be counted separately for each one). Here they are, by MAU size...
Report: Facebook Ads Promote Growth 30 Times Better Than Incentivized Installs
THE SOCIAL TIMES — A new report from AdParlor entitled "‘Purchasing Facebook Application Installs – Everything You Need To Know" claims that Facebook Ads are the best way to advertise and gain new users for your application. The report is a detailed analysis of the various growth methods available to application developers, and how well they actually fare on the market. AdParlor makes the case that developers are finding the best success with Facebook ads rather than banner networks or incentivized installs, and supports the claim with some interesting statistics...
AdParlor Debuts Cost-Per-Install Pricing Model For Facebook Ads
TECHCRUNCH — Just in time for f8, AdParlor this morning announced a tool that allows developers of Facebook apps to purchase Facebook Ads on a "cost per install" basis. With the launch of the new tool, developers can purchase ads in order to grow their user bases through Facebook directly, which AdParlor’s Ali Merali says means deeper targeting, higher levels of engagement and additional volume in application installs for their clients...
Dashboards And Feeds Land On This Week’s List Of Top Emerging Facebook Apps
INSIDE FACEBOOK — Growth is up significantly this week for the top emerging apps on Facebook, meaning those still under a million monthly average users. On average we’re seeing a third more new users in each position than last week, although relatively few apps have been on the list before. We source this list from AppData, which can give you more in-depth stats, and we’d also recommend you also take a look at our roundup over on Inside Social Games, where we discuss the comeback of Slide with its emerging games SPP Ranch!, Top Fish and SuperPocus. Here’s the list...

