Demographics
Shhhhh! 10 Social Media Secrets For Marketing To Women
NEXT GEN MARKET RESEARCH — For those of you who missed the expert social media panel on marketing to women on Tuesday, I have updated yesterdays post with a link to the recording. Also today wanted to share a link to some gender specific factoids/statistics from one of Anderson Analytics recent social media studies as well as the 10 tips below which came out of the group discussion...
Do You Groupon?
COMPETE BLOG — In recent months, I’ve noticed the term "groupon" creeping into conversations with increasing regularity. The term comes from groupon.com, a website devoted to offering a new deal each day and built around the tagline of "collective buying power." The site is targeted to various cities across the country, and each day features a steep discount at a local establishment. In order for the groupon to be activated for that day, a certain number of people must join the deal. Once that number is reached, the deal is on and everyone who signed up receives the Groupon coupon by email...
Reaching Affluents On Social Nets
EMARKETER — Most wealthy Internet users in the US are optimistic about the economy going forward, according to Ipsos Mendelsohn, and their online spending has historically been higher than average. That should make them attractive to retailers, which are increasingly turning to social networks to attract customers. But will affluents be as receptive to social marketing as other Web users?...
Despite Growing Social Media Activity, U.S. Latinos Ignored By Big Brands
CLICKZ — Seventy-eight percent of Fortune 1000 companies are not employing social media sites to market to Latinos, according to survey results released yesterday by Hispanics-focused agency Orci. Hector Orci, co-founder of the Los Angeles-based firm, said some advertisers "are leaving money on the table" while stating that 80 percent of Hispanics use social sites and collectively total $1 trillion in buying power. Orci pointed to the Spanish-language capabilities of Facebook, Twitter, and MySpace as potential messaging opportunities gone amiss...
Hispanics’ Use Of Social Media – Is It The New Mainstream?
FORRESTER RESEARCH — It’s been almost 18 months since I wrote Hispanic Social Technographics Revealed, which highlighted this consumer segment’s very strong inroads using social media of all types. And in that time, the volume around how, why, and when companies should use social media has grown even louder. Likewise, Hispanics' engagement in social media has grown...
