Content/Experience Sharing

Inside The New Digg: An Interview With CEO Jay Adelson

MASHABLE — At last night’s "Bigg Digg Shindigg" in Austin, TX, Digg CEO Jay Adelson briefly revealed plans for a massive overhaul of the social news site. This morning, I had an opportunity to chat with Adelson in-depth about the new Digg and what users, publishers, and the web as a whole should expect. To sum it up, Adelson says the new strategy will "enable social curation of all the world’s content and the conversation around it." To get there though, has re-built its entire site from the ground up, with dramatic changes that will be rolled out over the coming weeks and months...

If You Want Traffic From Facebook, Post Content On The Weekend

ALL FACEBOOK — According to a new report from Dan Zarrella, the weekend is the best time to post content on Facebook as articles posted then are shared the most. One explanation for the phenomenon was that more than half of companies block Facebook. While I’ve noticed that Twitter is the exact opposite, this report definitely sheds some light on Facebook user behavior...

Are 'Crowds' Still Valuable To Brands?

MEDIAPOST — Whatever happened to crowd-sourcing? Crowd-sourcing, user-generated content, consumer-generated content: these were huge buzzwords from 2004-2008. Every brand was talking about the consumer's impact on a brand's ability to convey appropriate messaging. Viral marketing was all the rage, with marketers touting their ability to harness the power of the consumer to create cost-effective, impactful solutions. Then along came Twitter and Facebook. Social media became the darling of the moment, and crowd-sourcing became a casualty of growth. Guess what! The UGC space and crowd-sourcing are still very much alive and kicking (to quote Simple Minds), but...

Data Shows That Facebook Is Better For Video Marketing Than Twitter

DAN ZARRELLA.COM — Continuing my series of Facebook sharing data (if you’re curious about my methodology, read the first post), I looked at articles that had the word "video" in their titles. It turns out that those stories that indicated they contained videos were shared more than the average story on Facebook, while they were actually shared less than the average story on Twitter...

Facebook Is The 'Ultimate" Viral Video Tool, Ethan Beard (Video)

BEET.TV — Facebook has become the "ultimate tool for achieving viral distribution," says Ethan Beard, the director of the Facebook developer network in this interview with Beet.TV. Beyond the video traffic emanating from simple viral sharing among members, media partners including TVGuide and ABC Television are adding new features to help spread video more easily across Facebook and Facebook Connect, he explained in the second of our three-part interview with him...