ALL FACEBOOK — While Facebook already provides a page insights tool for Page administrators to track traffic to their page, there is still a lot of information which is unknown. So how can administrators determine how well their landing tab is performing? There are a number of techniques to monitor your Facebook Page traffic, four of which are described in this article...

NEW YORK TIMES — Foursquare, a location-based social network, plans to distribute a new analytics tool and dashboard in the coming weeks that will give business owners access to a range of information and statistics about visitors to their establishments. Tristan Walker, director of business development at Foursquare, said that the latest features were intended to help local merchants run their stores by giving them more information about their customers. "We’re trying to give businesses more retention with current customers and the ability to add new customers with specials," said Mr. Walker...

MEDIAPOST — Omniture and Facebook will announce a deal Wednesday that turns the social network into an online marketing channel, complete with technology tools, audience segments and best practices. Initially, the two companies will focus on the ability to automate Facebook media buying and access analytics that measure customer engagement...

MASHABLE — Webtrends, a company that offers marketers detailed web analytics, has rolled out new measurement capabilities for Facebook, including the ability to view Facebook data alongside data for other channels. Tools like this are useful because Facebook’s own platform for this, Facebook Insights, runs three days behind, doesn’t measure custom tabs or apps, and doesn’t integrate with analytics for other digital marketing channels...

DEAD DINOSAUR BLOG — Many of us working in the world of digital public relations and social media are often asked by our clients to measure how effective our online campaigns have been. This can be done in various ways across different platforms but I thought I would share one way for the platform Twitter. To be honest fans and followers aren’t accurate indicators of a user’s influence anymore as both can now be purchased or users can use one of the many autofollow tools Wadds highlighted in a post recently. There has been a lot of procrastination over whether you should even look at them at all anymore. My personal view is you should take all Twitter numbers with a pinch of salt and take a wider perspective. No metric is perfect but make sure you look at several rather than one inisolation as this can often give you a false view. Twitter metrics include...