MASHABLE — You have created a Facebook Fan Page. Now what? I bet these questions come to mind: "Is my page a success?" "Who is engaging with us?" "Is our engagement effective?" "Does our content strategy work?" The Facebook Insights dashboard will help you answer some of these questions. As defined by Facebook, "Insights provides Facebook Page owners...with metrics around their content. By understanding and analyzing trends within user growth and demographics, consumption of content, and creation of content, Page owners...are better equipped to improve their business with Facebook." So what’s the best way to use this relatively new tool? We’ve outlined some steps below that should have you measuring Facebook engagement in no time...

VENTUREBEAT — The problem with most web analytics is that they give you insight into numbers. You can see how many users are visiting your site, when they do so, and where they are coming from. But you don’t understand anything about them as people. That’s where Frosmo, a Helsinki company originally founded as a tournament gaming company, could prove useful. Frosmo launched its Frosmo World casual game tournament business on Facebook last year. While doing that, it became intimately familiar with Facebook analytics. As Facebook expanded its reach to web sites this spring with its ubiquitous Like buttons, Frosmo saw an opportunity to deliver much better analytics. Taking advantage of the fact that real people indicate whether they like a web site or not, Frosmo aggregates that information into useful analytics that companies can act upon...

TECHCRUNCH — When it comes to measuring how content is shared across the Web, the approaches we use today are still pretty primitive. People count how many times a link is shared on Facebook or retweeted on Twitter, but nobody really knows what percentage of those links are clicked on to drive traffic back to the original sites. ShareThis, which offers an all-in-one share button across tens of thousands of sites, is trying to address this issue with new metrics across its network that measure not only how many times a link is shared, but also how many times people act on that and click back to the article or Webpage. It calls this new metric Social Reach...

WEB STRATEGY — Social data is overwhelming. More customers, buyers, and consumers are creating content everywhere they go. Companies cannot scale to match this in a 1:1 basis, and most companies are in early phases of the 8 Stages of Listening. Earlier this year, I made clear investments in researching the Social CRM space and Mobile+Social space (report forthcoming), it’s clear that Social CRM is starting to get wind under it’s wings, and mobile/social is certainly happening at consumer level. So what do I see happening next?...

CNNMONEY.COM — You may have hundreds of followers on Twitter, but how much "Klout" do you have? Plug your Twitter name into Klout.com to find out -- in numerical, ranked form. The San Francisco site is among the social media startups vying to become the standard for measuring users' online influence. It got an extra blast of attention this week by partnering with Virgin America, which is offering a handpicked group of Klout-picked "influencers" a free flight from San Francisco or Los Angeles to Virgin America's newest destination, Toronto. "We've always tried to find interesting ways to engage with guests over social media," Virgin America spokeswoman Abby Lunardini says. "Klout seems like such an interesting idea to see how you can help spread the world online"...