THE SOCIAL TIMES — Yesterday Cisco paid homage to Old Spice’s recent response campaign with their own YouTube response project, featuring ‘Ted From Accounting.’ Just like Old Spice, Cisco announced the campaign in the morning, asked people to send in tweets, and posted a number of personalized videos throughout the day. However, unlike with the Old Spice campaign, you probably had no idea anything out of the ordinary was going on yesterday. With a mere 2,750 views on 18 videos in the first 24 hours, the campaign paled in comparison to Old Spice’s 40 million plus views. So where did Cisco go wrong? Before we get into the specifics of how and why Cisco failed with their ‘Ted From Accounting’ campaign, let’s just take a quick look back at what happened yesterday, for those of you that missed it...

CLICKZ — The Ford Fiesta Movement, a social media campaign launched last year to promote Ford's newest subcompact model, is being extended with a video series that shows YouTube celebrities interacting with the Fiesta in creative ways to show off the car's features. Eight new videos began playing last week at FordVehicles.com, a YouTube page and a series of sites and blogs. The videos were created by Team Detroit and seeded by the Feed Company...

VENTUREBEAT — Facebook and Amazon.com partnered Tuesday in what could be one of the social network’s most important integrations yet. Amazon.com now offers a personalized page, where consumers can see product recommendations influenced by friends and their own tastes. They get notifications on when friend’s birthdays are coming up and suggestions on what to buy for them. It’s a big deal for a number of reasons...

INSIDE FACEBOOK — Amazon launched a new integration with Facebook today allowing users who link their accounts to receive purchase suggestions based on their Facebook interests, see gift recommendations for friends with upcoming birthdays, and browse items popular among your social network. The integration pulls data about movie, music, and book preferences from you and your friends’ profiles and uses Amazon’s recommendation to suggest similar products. Curiously, there are not currently any additional sharing elements to communicate the social shopping experience back to Facebook...

MASHABLE — You know those YouTube videos with that manly Old Spice guy and his hilarious responses to Twitter fans? Of course you do. So does everybody, it seems, because Old Spice body wash sales have increased 107% in the past month in part thanks to that social media marketing campaign. We already published stats from video analytics company Visible Measures that made it clear that the Old Spice guy was a hugely successful initiative from marketing firm Wieden + Kennedy, achieving millions of viral video views quicker than past hits like Susan Boyle and U.S. President Barack Obama’s election victory speech. The statistic of the 107% sales increase over the past month comes from Nielsen, which also revealed that sales increased 55% over the past three months...