PR 2.0 — Perhaps the most difficult aspects of Social Media to embrace are the changes in our behavior and overall philosophy it necessitates in order to earn relevance and ultimately prominence in consumer hearts, minds, and markets. Simply put, Social Media makes us vulnerable and officially ends an era of perceived control threaded by the illusion of invincibility. Everything we thought we knew and valued is now in dire need of reassessment. We are entering into a time when we are affected by voiced sentiment in the public spotlight and backchannels of the social Web. What we hear, see and observe can and should touch us...

ALL FACEBOOK — While Facebook already provides a page insights tool for Page administrators to track traffic to their page, there is still a lot of information which is unknown. So how can administrators determine how well their landing tab is performing? There are a number of techniques to monitor your Facebook Page traffic, four of which are described in this article...

TECHCRUNCH — Brands are engaging in the conversations that are taking place on social media sites now more than ever. But in order to tap into the social conversations that are taking place on the web, brands and agencies need to have a powerful tool to track, measure and engage sites such as Twitter, YouTube, Facebook and others. One of the leaders in the social media tracking space, Radian6, is launching a new Engagement Console to streamline this process. A desktop client built on Adobe AIR, the engagement console lets your both track and engage in the conversation taking place on blogs, videos, forums, boards, Twitter, Flickr, Google Buzz, LinkedIn, Facebook fan pages, public discussion groups, and mainstream news sites...

NEW YORK TIMES — Foursquare, a location-based social network, plans to distribute a new analytics tool and dashboard in the coming weeks that will give business owners access to a range of information and statistics about visitors to their establishments. Tristan Walker, director of business development at Foursquare, said that the latest features were intended to help local merchants run their stores by giving them more information about their customers. "We’re trying to give businesses more retention with current customers and the ability to add new customers with specials," said Mr. Walker...

WEB METRICS GURU — Here’s my first impressions of Social Radar – a Social Media Monitoring platform that I’ve heard good things about but had yet tried. I noticed that many of the monitoring platforms (Radian6, Biz360, BrandWatch and now, Social Radar) have tried to improve the interface where a customer interacts – most often, the platform hasn’t really changed much but interface (user experience) is improved. That was certainly the case with Radian6’s recent Widget Update and that’s also the case with Social Radar’s update this weekend...