Forrester Research
Consumers Are Willing Co-Creators: More On The Intersection Of Social Media And Consumer Product Strategy
FORRESTER RESEARCH — In a prior post, I told you that 83% of companies use social media, but fewer than half of those have product teams that are currently using social media to influence product design, creation, or strategy. In that report, I also divulge that 72% of consumer product strategy (CPS) professionals claim that social media will enhance their existing capabilities of using customer input to shape product strategy. I've also posted about how social co-creation is an important opportunity for consumer product strategy (CPS) professionals -- and it's something that some, but not all, of those companies who are active with social media use. For those CPS pros who are not actively engaging in social co-creation, a common question is, "Do consumers want to co-create? And will they want to co-create with me?"...
Forrester: Consumers Will Not Only Buy, They'll Help Create
READWRITEWEB — If the general trend toward crowdsourcing is any clue, then we are all well aware of the value of the Internet masses. Having access to a loyal fan base can be like a fount of free ideas and labor. From translating Wikipedia and Facebook to beta testing Google Chrome, crowdsourcing is used all across the Web for a number of purposes and analyst firm Forrester is suggesting one more - co-creation. According to a report released this week, U.S. consumers a willing "co-creators", a fact that many companies have yet to take advantage of...
Location-Based Social Networks: The Conversation Continues
FORRESTER RESEARCH — You know how an analyst can tell when she's hit on a hot topic? When it generates this much conversation. We published a report about location-based social networks (LBSNs) earlier this week, and it's spurred quite a lot of dialogue. The opinions are varied -- and so much the better for it because it's lead to rigorous discussion about the users of these services and how marketers can get involved, rather than just focusing on the technologies and their (admittedly very real) cool factors. One of the questions I've been getting a lot over the past couple of days is -- why did we decide to write about this now...
Four Reasons Brands Must Check In To Foursquare. Now
ADVERTISING AGE — In a study published on Monday, Forrester finds that location-based social platforms are too small for major marketers to concern themselves with. At least for now. The reasoning Forrester gives is that location-based start-ups are still too small for major marketers to take great advantage of. Regardless of its current scale, here are four reasons why at 360i we're including Foursquare and other location-based social networks in our client thinking today...
Location-Based Services Are More Than The Sum Of User Numbers
E-CONSULTANCY.COM — According to Forrester Research, a service is only as powerful as its reach. And considering that only 4% of U.S. online adults have used location-based mobile apps, marketers should keep away. Even if these services were approaching their adoption limits, that would be bad advice. As it stands, location-based services are just getting started. And smart marketers are getting in now. According to Forrester...
